Sandra Podesta, founder
For more than 20 years, Sandra Podesta has used her writing talents to convince people to make decisions and act on them. As a Corporate Marketing Director and Director of Advertising, an advertising agency copywriter and now President of her own firm, eBusinessWriting.com, she has supported the marketing efforts of non-profit organizations and Fortune 500 corporations alike. She is an author of 201 Killer Cover Letters (McGraw Hill).
Advertising and Marketing
Sandra Podesta has worked with major corporations and “Madison Avenue” advertising agencies on marketing initiatives that span a cross-section of industries. Within the corporate environment, she has served as Product Manager, Creative Director and Marketing Director at major regional and national Fortune 500 companies. On the advertising agency side, she’s lent her talents to both Creative and Account Management teams on such accounts as FEDEX and SONY, among others. She has been central to the development of fully-integrated marketing programs as well as a wide range of communications materials including: corporate identity, new business and sales presentations; websites and video programs, speeches, newsletter and magazine articles; business letter and product manuals; enterprise-wide employee incentive programs; retail outlet consumer education programs; employee benefits portfolios and Annual Reports.
Financial Services
Ms. Podesta possesses a unique ability to create breakthrough communications strategies and supporting program components that seize the attention of frequently-targeted, difficult-to-reach market sectors. With her special expertise in the financial field, she has created promotional material for a comprehensive range of financial products and services in the retail, commercial and corporate arenas.
Job Search
Sandra Podesta is an author of 201 Killer Cover Letters (McGraw Hill) in which she applies her logical and straightforward approach to writing effective jobhunting letters along with hundreds of usable examples on disk. This book is a Second CD-ROM Edition of the authors’ 1996 book-diskette combination, now in its ninth printing. It is the product of Ms. Podesta’s successful Seminar, in which she helps jobhunters craft attention-grabbing, results-oriented, impossible-to-ignore resumes and cover letters. Both the books and Seminar have been recognized for delivering exceptional guidance and motivation to hundreds of jobseekers.
Fund Raising and Development
Supporting the efforts of development teams in an increasingly challenging fund raising environment, Ms. Podesta has worked closely with giving officers to help them cultivate new prospects, increase gift size and quantity, strengthen donor relations and "close the big gift." Her workshops have received praise from participants and their managers at secondary schools, universities, hospitals and non-profit associations.
